Case Study: Tech Perspective Podcast
for Flatiron School

Client: Flatiron School, a coding bootcamp offering programs in software engineering, data science, UX/UI design, and more.

Campaign: Tech Perspective Podcast

Role: Co-host, Producer, and Campaign Manager

Objective: To build a platform that highlights the journeys of Flatiron School alumni and connects with the broader tech community through in-depth interviews with influential industry figures. The podcast aimed to position Flatiron School as a thought leader in tech education and create a strong brand presence among prospective students and tech professionals.

Duration: 23 Episodes (2021 - 2022)

Budget: Not Disclosed

Campaign Overview

I helped to conceptualize and launch the “Tech Perspective” podcast in collaboration with my co-host, Jelani Thomas. The podcast served as a bridge between Flatiron School alumni success stories and the broader tech community, showcasing diverse experiences and insights. Each episode featured in-depth interviews with tech professionals, influential community leaders, and standout alumni, offering a comprehensive view of various tech career paths.

Key Responsibilities:

  • Podcast Development: I designed the podcast format, developed episode structures, and created interview question frameworks to ensure each episode aligned with the campaign’s goals.

  • Guest Recruitment: I identified and secured notable guests, leveraging my industry connections to bring in influential voices from both within and outside of Flatiron School.

  • Content Creation: I collaborated closely with the design team to create promotional assets for each episode, including social media graphics, episode thumbnails, and YouTube content. I also developed workflows and templates that streamlined the production and marketing process.

  • Marketing & Promotion: I managed the marketing strategy for each episode, ensuring robust promotion across Flatiron School’s social channels and leveraging influencer support to extend reach.

Notable Guests:

  • Matt Donovan: Director of Design at Flatiron School.

  • Janine Luk: Flatiron School alum and Software Engineer.

  • Matthew Smith: Founder of Really Good Emails and Design Expert.

  • Mike Tung: Founder of Diffbot, Tech Entrepreneur.

  • Lisa G: Creative Technologist at The New York Times.

  • Ruben Harris: CEO of Career Karma.

  • Kedasha Kerr: Developer Advocate and Influencer.

  • Will Lucas: Host of Afrotech/Blavity’s Black Tech Green Money podcast.

Campaign Impact

Key Metrics:

  • Total Views: The podcast garnered a total of 23,699 views across 23 episodes and their supporting promo clips on YouTube.

  • Top-Performing Episodes:

    • The Qualities I See From Product Design Students That Excel Are… – 3,100 views.

    • What I Wish I Knew Before Joining Flatiron School’s Bootcamp – 3,100 views.

Audience Engagement:

  • Podcast Reach: The diverse lineup of guests helped us tap into various tech communities, boosting our credibility and engagement across platforms.

  • Promotional Campaigns: We produced over 50 promotional clips and social media posts to support each episode, driving significant traffic and engagement.

  • Community Impact: The podcast provided a platform for Flatiron School alumni to share their stories, fostering a sense of community and reinforcing the brand’s mission to empower individuals through tech education.

Conclusion

The Tech Perspective podcast successfully positioned Flatiron School as a thought leader in the tech space while highlighting the diverse journeys of its alumni. By combining compelling content with a well-orchestrated promotional strategy, we were able to generate nearly 24,000 views and engage a broad audience. This case study exemplifies my expertise in content creation, influencer engagement, and strategic marketing, showcasing my capability to lead successful campaigns in the digital space.